Workshop 1: Media Advocacy 101: Launching a Media Campaign (Intro / Beginner Level)

Communications 101 Track 

This is a quick overview of essential steps and tools to launching a successful media campaign  We will explore the dynamics of getting media coverage as part of an overall organizing strategy, examining the limitations and opportunities within mass media.  Topics covered include: news criteria; audience selection; monitoring the media; and media tactics.
Presenter:  Tom Louie, PCN-Boston/New England
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Posted on November 4, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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