Workshop 1: Media Advocacy 101: Launching a Media Campaign (Intro / Beginner Level)
Communications 101 Track
This is a quick overview of essential steps and tools to launching a successful media campaign We will explore the dynamics of getting media coverage as part of an overall organizing strategy, examining the limitations and opportunities within mass media. Topics covered include: news criteria; audience selection; monitoring the media; and media tactics.
Presenter: Tom Louie, PCN-Boston/New England