Workshop 5: #OccupyMedia (Intermediate Level)
Social Media Track
A large part of the success of the Arab Spring has been attributed to Twitter and other social media tools. Occupy Wall Street, galvanizing a new base, has spread throughout the U.S. via social media – while mainstream media ignored the protests until the social media buzz became too loud to dismiss it. Keith Olbermann stated “For those asking ‘where is the media coverage of the police riot at #OccupyBoston’ – Twitter is the media coverage.”
But how do you judge these campaigns to be successful? How does the goal of your campaign differ from your social media goal? How do you measure the impact of awareness? How do we maintain the audience’s attention –and what happens when the attention goes away?
By studying viral campaigns such as these, this workshop looks at the ways in which social media is giving a voice to the voiceless and creating change. Participants will discuss how to best incorporate social media into your organization’s social justice campaigns – and vision – and help your constituencies feel even more vested in your work.
Nadeem Mazen, Occupy Boston
Suren Moodliar, Mass. Global Action
Bethany Ramirez, Third Sector New England