Workshop 6: Creative Action for Moving Your Message (All Levels)

Creative Approaches to Media Track

This workshop is CANCELLED.  Please choose one of the other two workshops.

In our work for social change, we use media to tell important stories about our communities and what they need. One great tactic for getting media to pay attention to those needs is public actions that add visuals and critical mass to your already important story. Join community organizers to hear what has worked for them and how you can create your own public spectacle for a good cause!


Workshop 5: #OccupyMedia (Intermediate Level)

Social Media Track

A large part of the success of the Arab Spring has been attributed to Twitter and other social media tools.  Occupy Wall Street, galvanizing a new base, has spread throughout the U.S. via social media – while mainstream media ignored the protests until the social media buzz became too loud to dismiss it. Keith Olbermann stated “For those asking ‘where is the media coverage of the police riot at #OccupyBoston’ – Twitter is the media coverage.”

But how do you judge these campaigns to be successful? How does the goal of your campaign differ from your social media goal? How do you measure the impact of awareness?  How do we maintain the audience’s attention –and what happens when the attention goes away?

By studying viral campaigns such as these, this workshop looks at the ways in which social media is giving a voice to the voiceless and creating change. Participants will discuss how to best incorporate social media into your organization’s social justice campaigns – and vision – and help your constituencies feel even more vested in your work.

Nadeem Mazen, Occupy Boston
Suren Moodliar, Mass. Global Action
Bethany Ramirez, Third Sector New England


Workshop 4: Framing for Change: Case Studies of Successful Campaigns (Beginner to Intermediate Levels)

Communications 101 Track

We will explore the basics of developing and framing effective messages in the context of a social justice campaign.  Using recent case studies, we will examine effective ways of framing or telling your stories that would build awareness on your issue, shift public opinion, challenge the dominant frame, mobilize supporters, and ultimately lead to positive policy or attitudinal change.

Tom Louie, PCN-Boston/New England
Josh Golin, Campaign For A Commercial-Free Childhood
Shannon Moriarty, United for a Fair Economy
Maz Ali, United for a Fair Economy

Workshop 3: Media Literacy: How it can work for you? (All Levels)

Creative Approaches to Media Track

Many of us have heard the phrase “media literacy,” but how does it apply to our work and our lives? Press Pass TV and amplifyme share their methods for engaging youth and community members in asking questions about how media impacts their lives and taking action to change it. Workshop participants will leave the workshop with practical hands on tools to use media literacy in their work and lives.

Cara Lisa Berg Powers
Wesley Richardson

Workshop 2: New Tools for Communicating Hope (Intro / Beginner Level)

Social Media Track  

Social media is more than just a different platform for communications – it’s a different type of messaging. In the past, communications depended largely on press releases, event flyers, pamphleting and other one-way media.  Now communication happens in real time and constituents want to be engaged in a two-way dialogue, not just read your views and information.

This workshop introduces the most common social networking tools, as well as discussing how each engages differently (and similarly) from traditional communications tools.

Nadeem Mazen, Occupy Boston
Suren Moodliar, Mass. Global Action
Bethany Ramirez, Third Sector New England

Workshop 1: Media Advocacy 101: Launching a Media Campaign (Intro / Beginner Level)

Communications 101 Track 

This is a quick overview of essential steps and tools to launching a successful media campaign  We will explore the dynamics of getting media coverage as part of an overall organizing strategy, examining the limitations and opportunities within mass media.  Topics covered include: news criteria; audience selection; monitoring the media; and media tactics.
Presenter:  Tom Louie, PCN-Boston/New England

Opening Panel: Communicating Hope, Visioning Justice

In the era of increasing disparities and the specter of another economic recession, how can social justice advocates and communicators effectively communicate hope and optimism in the face of these challenges?  How can we echo the theme from the last U. S. Social Forum:  “Another World is Possible and Another US is Necessary”

Over the 12 months, we’ve seen an inspiring uprising of community voices, often amongst the young, using creative communications techniques to protest existing entrenched policies and their supporting systemic structures, from the Arab Spring protests to the Occupy Wall Street and Take back the City campaigns.

The opening panel will help lead a discussion of these and recent successes in communicating hope and visioning justice.  Throughout the conference, we’ll have opportunities to explore case studies, best practices, future challenges, and effective ways for communicating and sustaining our hope, vision, and movement for social justice into the future.

Be the Media 6!: Overview

The annual Be the Media! Mini-Conference helps participants understand the link between strategic communications and organizing strategies as well as learn essential communications tools and techniques.

Date: Wednesday, November 30, 2011
Time: 9:00 a.m. – 5:30 p.m. (lunch provided)
Location: Third Sector New England’s NonProfit Center, 89 South Street in Boston (close to South Station)
Cost: $20 – $35 sliding scale, includes lunch

The theme of the sixthannual Be the Media! Mini-Conference is:
Be the Media 6: Communicating Hope, Visioning Justice

The conference is designed to serve change makers at levels of communication experience including those who are doing communications work as part of their current positions, such as organizers, executive directors, or policy advocates.

Sponsored by: Progressive Communicators Network and Third Sector New England
Co-sponsored by: Amplify Me, Resist, and Press Pass TV.